TikTok Made Us Buy the Customizable Letterfolk Tile Mat for Entryways

You may have heard of the customizable Letterfolk Tile Mat, but does it live up to the hype (and the price)? Find out in this in-depth review.

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I love finding new ways to make my home and decor feel a little more like me. Adding personality to a space can look like patinated picture frames from the thrift store or even an expensive, handcrafted rug–it’s whatever you make it. In the case of the Letterfolk tile mat, I was immediately intrigued. This mat seemed like the ideal outlet for my desire to constantly change design elements in my home, but in a more affordable and less high-stakes way.

What is the Letterfolk tile mat?  

The Letterfolk tile mat is a customizable doormat constructed out of vinyl and silicone. You can use small, removable hexagon-shaped tiles to create words or designs on your doormat. The primary function of this mat is for decor purposes, so I recommend sticking it in a low- or medium-traffic area of your home to keep its integrity (and reduce needed cleanings).

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How We Tested It  

Tile Mat pieces in a handCaroline Lubinsky/Family Handyman

On the quest to give the Letterfolk tile mat the most thorough testing it’s ever seen, I hopped onto Google for some design inspiration. I found many ideas–everything from sports teams to pithy sayings and fun graphics were represented. Although you can wing your design (as I did), it’ll likely come out more symmetrical if you use the tile mat design tool on Letterfolk’s website. It’s a free online application that allows you to visualize your idea before bringing it to life. I find it useful for correctly placing tiles on more complicated designs (like lettering), but it isn’t a necessity. 

When you’re ready to get started, simply snap a tile onto your desired hexagon by pressing down on the sides firmly. The tile should be snapped in on all sides and won’t move if done correctly. Ready to remove a design? Use your fingernail to get under a corner and lift. Repeat this on the sides until the tile piece pulls off. Easy-peasy!

Product Features  

Although there are a few different shapes and sizes of Letterfolk mats, I settled on the standard size option, which retails for about $75. For context, this 18-inch-by-30-inch mat has the dimensions of an average doormat. 

With the purchase of the standard mat, you’ll receive 150 black tile pieces to help you get started with decorating. You can also bundle tile packs with a rug right off the bat (which is what I’d recommend if you’re trying to save a few bucks). If you choose to go the bundle route, you’ll get three or four sets of different colored tiles alongside the standard mat for around $105.


  • Comes in standard and large sizes
  • Customizable
  • Easy to snap pieces in and out
  • Additional tile sets are frequently released
  • Made with sturdy vinyl and silicone
  • Easy to clean with dish soap
  • Financing is available through Affirm 


  • On the expensive side


How do I clean a Letterfolk tile mat?

According to the Letterfolk website, you can clean your tile mat using dish soap and a cleaning brush.

How do I contact Letterfolk?

To contact the brand Letterfolk, simply send them an email at [email protected].

What Other Shoppers Had to Say  

With the Letterfolk hashtag garnering over 14 million views on TikTok, it’s no secret that people love customizing their tile mats. The videos are filled with design inspiration and mat-cleaning hacks–I went down a rabbit hole for three hours watching way more of them than I care to admit. Regardless, it’s safe to say folks are obsessed with their customizable mats. Check out what verified reviewers (besides me) have to say about this viral product.

“I am obsessed with my Letterfolk tile mat,” explains customer, Aubery T. “Such a fun way to decorate for ANY event! It’s fun to lay out the designs and everyone always compliments them!”

“I have been eye-balling Letterfolk for almost six months and finally bought one,” reviewer, Kim, states. “I made my mat on Saturday and I LOVE it!! So fun!! I already ordered my sets and started a folder for screenshots of other patterns I want to make (after football season, of course 😉). Such a great product and amazing customer service!”

“I told my daughter I wanted something different for a door mat,” writes, reviewer, Denise O. “She gave me this for my birthday with the black tiles and my son added the other color tiles as an added birthday gift from him. I have fun with it and it adds personality. Great quality and so easy to clean. I highly recommend this as a housewarming gift.”

Other Products From Letterfolk

Besides the ever-popular tile mats (and the interchangeable tiles), Letterfolk has a variety of other products to peruse. I’m particularly fond of the placemats, as they look quite similar to my now-beloved doormat. A set of two retails for around $80, but if it keeps your child busy during lunch, I’d call that a win. 

Interestingly, you can also purchase things like a cuckoo clock, journals, pouches, alarm clocks, and other paper goods (like greeting cards) from Letterfolk. All of these items remind me of something I might find in a cute local store, and I’m obsessed. If you’re looking for a gift that’s more exciting than a run-of-the-mill bouquet of flowers or chocolates, Letterfolk is bound to deliver. I recommend checking back frequently, as the brand drops new tile bundles and accessories often. Have you heard about this new flooring trend? Tile rugs mimic the look of an area rug.

Final Verdict  

If you adore changing your decor every 5 seconds (guilty), you’ll likely be obsessed with the Letterfolk tile mat. The customizable tiles make this an ever-changing fixture in your home that you can make new repeatedly. Whether you’re looking for an easy way to spruce up your front entryway or need a unique gift they’ll love, this tile mat is the ideal product for the job.

Where to Buy the Letterfolk Tile Mat 

Tile Matvia merchant

The Letterfolk tile mat in the standard size is available at a variety of retailers for around $75. For the larger sized mat, you’ll spend about $100. Pick up one today on the Letterfolk website, Urban Outfitters, Saks Fifth Avenue, West Elm or Amazon, and get the creative juices flowing ASAP.

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Caroline Lubinsky
As Senior Shopping Editor for Family Handyman, Caroline helps people find products worth obsessing over. She has previously written for digital publications like House Digest, Active, Daily Meal and Yahoo! (among others). As a child, Caroline spent many happy hours with her father doing yard work and learning to properly care for plants and flowers. In her spare time, Caroline enjoys overly-complicated DIY projects, thrifting for home decor, and playing with her pups.