Use the Proper Coaxial Cable
It's important to install the proper cable. RG-6 ('RG' is an old military term for Radio Guide/Grade) is the industry standard, but there are other considerations. Use this chart to help determine which cable is best for the job.
Roll Out Coaxial Cable
If you lay a spool of cable on its side and start pulling cable off it, the cable will twist as it unravels, and a twisted cable kinks when you pull on it. It's best to slide a section of conduit through the center of the spool and rest it on a ladder. Secure the conduit with a scrap piece of wire.