When Is Amazon Prime Day 2024: What Every Shopper Needs to Know

Updated: Jul. 17, 2024

Prime Day 2024 is officially here!

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It’s getting to the part of summer when the question on everyone’s mind is “When is Amazon Prime Day?” The event that shoppers refer to as “Amazon’s summertime Black Friday” is taking place right now. This year’s 2024 Amazon Prime sale is running from July 16-17 with jaw-dropping deals on everything from power tools to furniture—including savings on big-ticket finds like grills and appliances—are around the corner! Be sure to shop our Prime Day deal picks before it’s too late.

Like Way Day, Prime Day only comes around twice a year—usually in October and July. The event typically features 48 hours of deals that are mind-blowingly good. These savings are only available to Prime Members, so it’s worth signing up for a free 30-day membership.

Below is everything else you need to know about Amazon Prime Day 2024, plus some of the best Prime Day deals. Those who have never shopped Prime Day are in for a treat. Don’t miss our recommendations on Prime Day tool deals for epic savings on workshop essentials.

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When is Amazon Prime Day?

Prime Day 2024, started at 12:01 a.m. PDT on July 16 and will run through 11:59 p.m. PDT on July 17.

Prime Day was introduced in 2015 as a one-day sale, notoriously rivaling Black Friday prices. It was also a celebration of the company’s 20th anniversary. Now, Prime Day has become its own single-platform shopping holiday that millions of shoppers look forward to every summer.

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What is Amazon Prime Day?

Amazon Prime Day is a two-day shopping event that takes place twice per year. It features timed lightning deals that refresh every hour, so shopping requires some pre-planning to snag the best savings. In past years we’ve seen massive markdowns on must-haves in just about every category—washer and dryers, lawn care and pet supplies included.

Cashing in on the deepest discounts requires a Prime Membership. It’s well worth the $15 per month price tag to gain access to all the best savings—especially when it comes to big-ticket items like patio furniture. Not a Prime Member? Don’t worry—get a free 30-day trial when it’s time to shop and enjoy the special prices.

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What do I need to do to shop Amazon Prime Day?

Shopping Prime Day deals requires an Amazon Prime membership. Signups start at $15 a month and include a few fun bonuses, such as access to Amazon Music and Prime Video.

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What other benefits do Prime Members enjoy?

Prime Members enjoy tons of benefits from both Amazon and its partners. Free two-day shipping is a popular reason to sign up, and there’s the option to enjoy same-day shipping on select items. Just for Prime deals offer exclusive savings on items throughout the year like on-sale fire pits and other cool appliances.