Madi Koetting 2023

Madi Koetting

location-pin Denver, Colorado

School: Drake University, bachelor's degree in journalism

Expertise: product testing; cleaning & organization; home decor; beer; wine & cocktails

Madi Koetting

  • Pioneer of Family Handyman's social media shopping team. As a shopping editor focusing on social video, Madi oversees social commerce strategy and film product reviews for the brand's social channel. Her work can be seen across lifestyle brands including Reader's Digest, Taste of Home and Family Handyman.
  • Founding member of the Family Handyman shopping team. To date, Madi has reviewed 100s of products in the home space, including vacuums, mattresses, beauty and fashion products, "nternet-made-me-buy-it" finds and cleaning gear.
  • Contributing writer for The Everygirl and Stylecaster
  • Over 5 years of experience writing and editing for publications, including two years on the Family Handyman shopping team reviewing products and optimizing content.
  • Former roles include: product reviews editor, home; associate shopping editor, Reader's Digest and editorial apprentice, Better Homes & Gardens


Madi Koetting is a shopping editor for Family Handyman and is an expert at curating the internet’s best cleaning gadgets, organizing gear and home buys. She’s constantly testing products for "best" lists, I Tried It reviews and gift guides, along with internet-made-me-buy-it home goods. If there’s a viral product taking the internet by storm, you can count on Madi to give an honest review. Madi's love for magazine journalism began at Drake University where she served as Editor-in-Chief of her school's Pacemaker-award winning magazine, Drake Mag. Since 2017, Madi's home expertise has appeared in Better Homes & Gardens, Taste of Home, Reader’s Digest, Family Handyman and Birds and Blooms. Madi is also a contributing writer for The Everygirl and Stylecaster, covering relationship, fashion and beauty topics. When she’s not decorating her apartment, you can find her reviewing her favorite home and kitchen finds on Family Handyman's Instagram.


Drake University, bachelor's degree in journalism, magazine media and public relations

Family Handyman Editorial Policies

For more than seven decades, Family Handyman has been providing its audience with ideas, inspiration and step-by-step directions on how to maintain and enhance indoor and outdoor living spaces. In addition to having our own staff of experts, we hire individuals whose skills have been honed through years of experience in the building, plumbing and electrical trades, and as passionate homeowners who have translated DIY (do it yourself) skills into careers as respected creators.


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