Maglite: 'The Cadillac of Flashlights'
In 1979, he introduced the Maglite flashlight made from aircraft aluminum. He marketed the flashlights to police and firefighters, who loved them. It turned out that the general public was also more than willing to pay a premium for 'The Cadillac of Flashlights.' Mag Instruments has won many design awards over the years and currently produces dozens of different products, every one of them in the United States.
Weber Grills: Born from a Buoy
Lutron: Chalk One Up for the Little Guy
Joel and his wife incorporated Lutron in 1961. The company now holds more than 2,700 patents worldwide and builds more than 15,000 different products, many in the United States.