When is Amazon Prime Day?
The fourth annual Prime Day, Amazon’s biggest sale event of the year, will begin at 3 p.m. ET/12 p.m. ET on Monday, July 16 and will run through Tuesday, July 17 at 11:59 PM ET. “New for 2018, members can shop exclusive Prime Day Launches from hundreds of brands worldwide, enjoy exclusive savings at Whole Foods Market and experience surprise entertainment events unboxed from giant Smile boxes,” said Jeff Wilke, Amazon CEO Worldwide Consumer. Find out the 17 Amazon Prime benefits you might not know about.
What is Amazon Prime Day?
Think of it as Amazon’s annual retail celebration—Amazon Prime Day is literally 36 hours of deals, steals, and lowered prices for those who are Amazon Prime members. (More on that below.) Bigger than ever, Prime Day (and a half) will tack a full additional six hours of shopping—from 30 hours in 2017 to 36 hours this year—with an impressive one million-plus deals exclusively for Prime members around the world, plus select deals at all Whole Foods Market stores in the United States.