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There’s a rebirth every spring that gets people excited. With the fresh air and extra sunshine, it makes sense that spring is typically the most popular time of year to sell a house. But if you’ve been thinking of putting your house on the market during winter, you may be smarter than you realize.
“I have personally had my best months in real estate during the holiday season, so the idea that the markets are very tough to sell in the winter might be a myth,” says Emil Hartoonian, managing partner of The Agency in Beverly Hills, CA.
Smart shoppers know that there are advantages to buying in winter because, unlike spring, the winter market is quieter. This means special pricing considerations. As a seller, you can avoid bidding wars and get straight to the point with serious buyers. To sell during the winter, you’ll want to price at market value, checking closing prices of comparable properties sold in the past 30 days, and looking at current list prices.
According to Brendon DeSimone, author of Next Generation Real Estate, highlight energy-efficient windows, added insulation and other energy-saving features, which are top-of-mind for wintertime home buyers.
Also, putting your home up for sale in the winter is ideal for those looking to avoid the frills of the process.
“When I have buyers looking for homes in January and February, they’re real buyers looking to make a purchase—especially if it’s a great house. They don’t want to take the chance of waiting until spring and losing out on the home,” says Jennifer Baldinger, licensed associate real estate broker at Julia B. Fee Sotheby’s International Realty in Scarsdale, NY. “There may be less people at these open houses, but I would rather have 10 real buyers come through than 20 people who are just curious.”
Lastly, selling during the winter can make for a quicker transaction. With year-end bonuses, buyers have more money to spend on a home, and may be more likely to sign on the dotted line.