6 Paint Brands’ Color of the Year for 2020
Major paint brands have revealed their color of the year. See our list for a perennial favorite and a few surprises—and what they mean for your clients.
Case of the Blues
Pantone quite literally wrote the book on color. Their expertise in coding color-matching and printing made it possible for graphic designers and the like to match complicated color across multiple mediums. Their Color of the Year has become a hotly anticipated annual announcement and trends in home paint color, design, décor and more spring from Pantone’s forecasting. This year they chose Classic Blue (19-4052), which, they said, evokes a sky at dusk—a dependable blue that’s an anchoring foundation, offering a restful visual refuge.
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Behr’s color of the year is Back to Nature (S340-4), described as a “calm, gracious and balanced” sage-y green. Behr says, “As nature’s favorite color, Back to Nature is a restorative and revitalizing green hue that engages the senses and pairs well with other colors both inside and outside your home.” A lively, yet neutral green, it’s sure to resonate with earthy, mellow clients. For a neutral palette with a little pop, pair Back to Nature with a deep charcoal or slightly warmed-up cream.
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Break of Dawn
Benjamin Moore’s Color of the Year is First Light (2102-70), a “soft, rosy hue blooming with potential” to kick off the new decade. Not quite Millennial Pink, this easy-on-the-eyes—but not-at-all shy—pink pairs well with 10 other colors that Benjamin Moore says “combine optimism with understatement.” Against First Light, sage greens, blue-grays and even a pale marigold play beautifully in a home interior that loves color and airiness.
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Dunn Edwards sprang for a color with some mid-century verve—Minty Fresh (DE 5687)—which it describes as “an invigorating, sweet, cool and aromatic hue.” A departure from more grounded greens, it’s meant to evoke optimism and the confidence to handle things within your control as the new decade kicks off. Dunn Edwards envisions a clean, light palette of bright pastels and soothing neutrals, both interior and exterior, highlighted with minty freshness.
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PPG’s pick, which is closely aligned with Pantone’s color forecast, is inky-blue Chinese Porcelain (PPG1160-6). Dee Schlotter, senior color manager for PPG said, “The need for simplicity and escapism from technology is in part the reason that consumers are craving blues, like Chinese Porcelain, that bring us closer to natural elements such as the sea and sky—the horizon spot, creating serenity in any space.” This deepened-cobalt blue has a luxe violet undertone and will still play nicely with everyone’s brass and gold-toned hardware and fixtures.
Sherwin Williams also called 2020 the year of blue, choosing its popular Naval (SW 6244) as the color of the year for its “calm and grounding environment infused with quiet confidence.” This navy hue is hugely flexible, pairing with bright and bold finishes and patterns for a Roaring ’20s exuberance, or among natural materials, a very grounded, return-to-nature respite. According to Sherwin Williams, the next 10 years will “pave the way for wellness of the mind, body and soul—a clean palette for self-nurturance,” so expect clients to plan accordingly.