Smartly Is Target’s New Brand for Super Cheap Home Basics

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Target's in-house brand Smartly now offers kitchen basics and other everyday staples that won't break the bank.


There are so many reasons to love Target. Thanks to gorgeous Opalhouse home goods and readymade meals from Archer Farms, shopping at the Bullseye is consistently fun and affordable. It’s about to get even better with Target’s sleek new in-house line of kitchen and home basics, Smartly.

What’s Available?

Smartly has all kinds of everyday staples like plastic sandwich bags and napkins, brown paper lunch bags and even things like hand soap. The line includes 70 products in all, priced between $0.59 and $11.99. Look for most products to be less than $2.00 and up to 70% less than major brands.

Plus: Ever wonder what those big red spheres outside of the store are really for?

The Smartly products have a smaller quantity and fairly low prices, so you can get deals without buying in bulk. The roll of 100-count paper towels priced at only $0.59 is only one example. (Not everything is cheaper in bulk!) Here are a couple more bargains:

Behind the Brand

The brand, aptly named Smartly, has a specific audience in mind: people with a limited budget or no storage space who want decent quality. With clean-looking packaging and super low prices, everything about the brand is straight to the point. For college students, millennials and people who don’t want to haul home items in bulk, Smartly definitely hits the mark.

Even if you’re not in your 20s, Target bets you’ll be able to get behind the cheaper no-frills items. Who doesn’t want to re-stock the basics at seriously low prices? You can grab the new Smartly products at Target stores and on!

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Jacqueline Weiss
Jacqueline is a blogger and freelance writer based in Los Angeles, CA. A recent graduate of Emerson College, she is passionate about food, travel, beauty and wellness.