Lowe’s Lands Exclusive Partnership With EGO
Some of the tools on the shelves of your favorite home center might look a little different starting this fall.
Late last week, Lowe’s announced in a press release that it would become the exclusive dealer of EGO outdoor power equipment starting this December. EGO products will be available on the Lowe’s website this fall, and are expected to be stocked in stores across the United States by February 2021.
“We are relentless in bringing the best quality, innovation and brands to our consumers, and today’s announcement is another bold step forward in our pursuit of bringing the best outdoor power equipment offering to our stores,” said Bill Boltz, Lowe’s executive vice president of merchandising.
The release also revealed Lowe’s will begin selling select SKIL battery-powered outdoor power equipment in late 2020.
This announcement came just a day after The Home Depot confirmed it would stop carrying the EGO line in their stores to make way for a “merchandise reset.”
“Earlier in the year, the company began refreshing its presentation of the outdoor power category to make it easier for customers to determine which equipment would best meet their needs,” The Home Depot announced a press release.
While it might be seen as a lateral move for EGO, pairing with Lowe’s is a good match. It partners EGO with the top retailer for outdoor power equipment, based on market share. By the end of the year, Lowe’s OPE brand portfolio will include Honda, John Deere, Craftsman, Husqvarna, SKIL and EGO.
“EGO is an undisputed industry leader in creating cutting-edge technology and design,” said Boltz. “This line of cordless power equipment is trusted by both DIY and Pro customers to take on any lawn and garden project, with convenience and ease.”