GIE+EXPO Changes Name After Fourteen Years
Big changes are coming to one of the country's most popular trade shows.
The Outdoor Power Equipment Institute (OPEI) recently announced the popular GIE+EXPO trade show has been rebranded. Beginning in 2022, the event will be known as “Equip Exposition.”
“Equip Exposition is where the landscape changes, and is the place for landscape contractors, outdoor power equipment dealers, distributors, and manufacturers to connect, learn and grow,” said OPEI President Kris Kiser. “The trade show remains the best place to connect with your peers, network, and gain a competitive business edge.”
Many aspects of the show will be retooled and expanded, with more attention paid to the educational aspects. One thing that will not change, though, is the host city. The rebrand was announced in conjunction with the opening of new OPEI offices in Louisville, Kentucky, where the annual show has been held since 2007.
“The opening of our new office shows the investment our industry has in the event and in its long-standing location of Louisville,” said Kiser. “With OPEI bringing the management of the show wholly under the association’s umbrella, it was time to re-envision the event while honoring its long history.”
Equip Exposition was the sixth largest trade show in the U.S. in 2019 with more than 26,000 attendees. The next one will be October 19-21, 2022. It is scheduled to feature a keynote speech from former pro golfer David Feherty and a concert performance from country music star Trace Adkins. You can request registration info here.