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Isopropyl alcohol removes heel marks
If your sheet vinyl “resilient” flooring has marks or stains that won't come off with normal vinyl floor cleaner, you can use stronger stuff. The methods described here won't harm most vinyl floors, but it's best to test them in a closet or on a section of flooring that's hidden by furniture. Use white rags only; chemicals that dissolve stains can also make fabric colors bleed and stain your floor.
Isopropyl alcohol, sold as a disinfectant at discount stores, is a mild solvent. It's the best cleaner for heel marks and works on other tough stains too. You can also use lighter fluid or mineral spirits. Remember that all these products are flammable; turn off any nearby pilot lights and hang rags out to dry before throwing them away.